Building Brand Purpose with Jess Weiner: The Link Between Social Impact and Economic Growth

What if your brand could achieve both social impact and economic growth? Join us as we uncover the inspiring journey of Jess Weiner, a cultural expert and brand advisor who has taken the road less travelled to become a successful entrepreneur and CEO. With a rich academic background in theatre, women's studies, and classics, Jess's passion for storytelling and tackling social issues shines through. From founding a nonprofit theater company to giving advice to millions as a columnist for Mary-Kate and Ashley Olsen, Jess shares how these diverse experiences paved the way for her influential work with major brands like Dove.

In this episode, we shed light on the crucial elements of "Building Long-Term Brand Purpose. Jess recounts her decades-long work across Dove's self-esteem initiatives and the proven impact of their research-driven approach. Learn from real examples such as Dove's multi-generational Campaign for Real Beauty and Mattel's body-positive transformation of Barbie. Jess emphasises the indispensable role of consistency, transparency, and long-term commitment in driving systemic change, and how internal leadership can make or break these efforts.

We also tackle "The Future of Inclusion and Diversity," spotlighting the measurable benefits DE&I initiatives bring to businesses, from improved recruitment to better retention. Jess discusses the shifting trust from governmental institutions to brands among younger generations and the importance of brands maintaining courage and consistency. Finally, in "The Human Connection Game," we explore the evolving work culture post-Covid-19, emphasising the significance of collaboration, flexibility, and human connection. Jess shares her personal insights on redefining success, balancing professional ambitions with self-care, and why having a North Star is more vital than ever. This episode is a must-listen for leaders aiming to create meaningful, lasting change both within their organisations and in society at large.

Follow Jess:
LinkedIn - https://www.linkedin.com/in/jessweiner/
Instagram - https://www.instagram.com/imjessweiner/

Check out our website:
www.dialglobal.org

Join our membership:
https://www.dialglobal.org/membership

Our DEI solutions:
https://www.dialglobal.org/solution

Continue the conversation on LinkedIn

Chapters

• 0:08 Jess Wiener
• 8:46 Building Long-Term Brand Purpose
• 14:21 The Future of Inclusion and Diversity
• 26:04 The Human Connection Game